Near the end of his "so what?" post about Russia influencing America's presidential election, Scott Adams notes:

But something much larger than government-on-government influence is happening, and I'd like to call that out in this post. We keep talking about physical border security, but what about influence security? Any country with widespread Internet access is susceptible to the same kind of fake news and other social media influence that we suspect Russia of doing. And every citizen can play this game. For example, if I were highly motivated to influence an election in Great Britain, I'm sure I could move a few thousand votes in any direction I chose. Could it be said in that case that America is trying to manipulate a foreign election? Yes, unambiguously so. And I believe it is totally legal, even if I use fake news as my persuasion.

From 2017 onward, the democratic process in any country is open to "voting" by the entire world. The foreign "votes" will come in the form of social media influence on the local voters. There is no practical way to stop any of that from happening. And that means political power will migrate from the traditional triumvirate of politicians, rich people, and the media, to individual persuaders who are good at it. In 2017 and beyond, the best persuaders in the world will be influencing democratic elections in every country. And those persuaders will be from anywhere on the globe. Borders can't stop persuasion.

The cross-border application of persuasion is an effect of a larger trend: global cultural convergence. It will still probably take a few more centuries (or just decades??), but in the long run cultures will be more defined by geography and industry than by lines on a map.

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