Scott Adams (author of Dilbert) writes about Donald Trump, clown genius. Adams is now predicting that The Donald will be our next president.

Allow me to describe some of the hypnosis and persuasion methods Mr. Trump has employed on you. (Most of you know I am a trained hypnotist and this topic is a hobby of mine.)

For starters, Trump literally wrote the book on negotiating, called The Art of the Deal. So we know he is familiar with the finer points of persuasion. For our purposes today, persuasion, hypnosis, and negotiating all share a common set of tools, so I will conflate them. ...

For example, when Trump says he is worth $10 billion, which causes his critics to say he is worth far less (but still billions) he is making all of us "think past the sale." The sale he wants to make is "Remember that Donald Trump is a successful business person managing a vast empire mostly of his own making." The exact amount of his wealth is irrelevant.

When a car salesperson trained in persuasion asks if you prefer the red Honda Civic or the Blue one, that is a trick called making you "think past the sale" and the idea is to make you engage on the question of color as if you have already decided to buy the car. That is Persuasion 101 and I have seen no one in the media point it out when Trump does it.

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