The best response ever to "sell me this pen"? Well, according to the author anyway! His pitch framework is pretty solid and could be helpful even if you aren't a sales professional:

There are exactly four sales skills the interviewer is looking to see when you answer:
  1. how you gather information
  2. how you respond to information
  3. how you deliver information
  4. and how you ask for something (closing)

I know I've shared it before, but Glengarry Glen Ross has the best sales motivational ever:

Watch it at least once a year. One type of person will be motivated, and another will scoff at the abuse.

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