Glenn Reynolds argues that GOP supporters should quit spending hundreds of millions of dollars on unwatched ads and instead buy media enterprises that target low-information voters.
Billionaire Sheldon Adelson alone donated $150 million. But Romney lost anyway, especially among unmarried women.
Which is why I think that rich people wanting to support the Republican Party might want to direct their money somewhere besides TV ads that copy, poorly, what Lee Atwater did decades ago.
My suggestion: Buy some women's magazines. No, really. Or at least some women's Web sites.
One of the groups with whom Romney did worst was female "low-information voters." Those are women who don't really follow politics, and vote based on a vague sense of who's mean and who's nice, who's cool and who's uncool.
Since, by definition, they don't pay much attention to political news, they get this sense from what they do read. And for many, that's traditional women's magazines -- Redbook, Cosmopolitan, Glamour, the Ladies Home Journal, etc. -- and the newer women's sites like YourTango, The Frisky, Yahoo! Shine, and the like.
The thing is, those magazines and Web sites see themselves, pretty consciously, as a propaganda arm of the Democratic Party. So while nine out of 10 articles may be the usual stuff on sex, diet and shopping, the 10th will always be either soft p.r. for the Democrats or soft -- or sometimes not-so-soft -- hits on Republicans.
The old adage goes, "Don't get mad, get even." For a select few Americans, that principle could be amended to "Don't get mad at your enemies, buy them." I have sometimes thought that if I were Charles Koch, instead of trying to influence American politics honestly, I would do it the way the Democrats do: I would buy the New York Times. With a current market capitalization of $1.23 billion, the New York Times Co. would hardly put a dent in Koch's net worth.
Dr. Reynolds is spot-on with his prescription. Conservatives lose elections because we've ceded the cultural space to leftists. There's no reason we have to let that continue!