Valve co-founder Gabe Newell on video games morphing from entertainment to value delivery.

"We think the future is very different [from] successes we've had in the past. When you are playing a game, you are trying to think about creating value for other players, so the line between content player and creator is really fuzzy. We have a kid in Kansas making $150,000 a year making [virtual] hats. But that's just a starting point.

"That causes us to have conversations with Adobe, and we say the next version of Photoshop should look like a free-to-play game, and they say, 'We have absolutely no idea what you are talking about, but it sounds really bad.' And, then we say, 'No, no, no. We think you are going to increase the value being created to your users, and you will create a market for their goods on a worldwide basis.' But that takes a longer sell.

"This isn't about videogames; it's about thinking about goods and services in a digital world."

Newell is exactly right. Many business systems of the future will be based on the technology and psychology of today's games.

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