"Light bulbs" are out; "heat balls" are in.

You gotta hand it to German businessman Siegfried Rotthaeuser, who came up with a brilliant run around the European Union ban on conventional incandescent light bulbs — he rebranded them as "Heat Balls" and is importing them for sale as a "small heating device."

Rotthaeuser's website is in German, but Google does a passable job of translation. First, he's clear that the Heat Ball isn't for lighting, stating (in German, the following is translated) "A HEAT BALL ® is not a lamp, but it fits in the same version!"

Further down: "The use of Heat Balls avoids the lack of heat. The intended use of heat Balls is the heating."

Someone will make a fortune selling "heat balls" in California, and by 2012 they'll take over America!

(HT: Rand Simberg and Paul Hsieh.)

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