Google counts the links to your site, but doesn't know or care whether those links are acclamation or derision. For an online retailer, Google makes all publicity good publicity.
“Look,” he says, grabbing an iPad off a small table. He types “Christian Audigier,” the name of a French designer, and “glasses” into Google. DecorMyEyes pops up high on the first page.
“Why am I there?” he asks, sounding both peeved and amazed. “I don’t belong there. I actually outrank the designer’s own Web site.”
The only explanation, he figures, is online chatter about his appalling ways. He swears that a vast majority of his transactions are amicable, and he is adamant that all of the customers he verbally attacks deserve it.
“Psychos” is his favorite term for these unhappy shoppers, and when they grumble about reporting him to the Better Business Bureau — nearly 300 have done so in the last three years — he urges them to grumble to Get Satisfaction as well.
When online fury about DecorMyEyes drops off, he dreams up new ways to stoke it. He briefly considered fabricating a story that Tony Russo had committed a murder — where he would have posted this story he doesn’t say — which he then planned to link anonymously to Get Satisfaction.
I love the idea as a Google hack, though this retailer's methods of threats and harassment are contemptible.