For the past couple of months there has been a deluge of "pay off your loans early!" ads on the radio and television. Maybe I missed them, but I don't remember such a strong push in this direction even a year ago. My theory is that lenders are behind the movement and are eager for borrowers to pay of low interest rate loans from several years ago so that the money can be reloaned at higher rates to new borrowers.
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I have heard that a great many adjustable rate mortgages are coming up for their first rate adjustment, and most will be up. So maybe the expectation is that people will be upset to see their mortgage payment go up, so they'll take a longer term at higher interest just to get their monthly payment down.