A stationary cycle that hooks to your television to keep your kids entertained and healthy.
Instead of venturing outside, children can simply pedal away on the stationary bike while staring at a computer-generated image of a moving road on the TV screen.
And while manufacturer Fisher-Price claims the Smart Cycle is the ideal solution to concern about evergrowing child obesity, critics say it could be used as an excuse for parents who can't be bothered to take them out.
It also does nothing to combat worries that youngsters are spending too much time watching screens instead of looking at books or playing in the real world.
I certainly agree that many people spend too much time indoors, but there's nothing wrong with combining video games and exercise. If I found a game I enjoyed with a physical component I'd be happy to kill two birds with one stone.