The title says it all. Does anyone know why there aren't ketchup packets as large as, say, salad dressing packets? No one ever uses just one ketchup packet, and most of the time people grab way more than they need because each packet is so small. It's not like there's a ketchup packet distribution infrastructure that would be completely disrupted if they started making larger packets. Does anyone know what the deal is?

7 Comments

What do you MEAN, there's no ketchup packet distribution infrastructure?? After all this time, must I surrender my lifelong ambition to gain a foothold at the bottom of the ketchup packet industry, rise swiftly through the ranks by my brilliance and guile, and ultimately become the Ketchup-In-Tin-Foil King, at whose feet the entire fast-food industry must grovel?

Then I'd meet some girls, I bet.

I mean that ketchup packets appear to be shipped, stored, and distributed from cardboard boxes that could just as easily hold fewer larger packets!

As for your lifelong ambition, I think John Heinz-Kerry beat you to it.

Watcher said:

It's because of the Joooooos!

DeoDuce said:

Maybe it's Americans who are too big, and not the ketchup's fault.

Mark said:

I think DD may be on to something, but my own personal perspective on it is that everything for which you'd need ketchup packets has gotten bigger, making the ketchup packets look small. It's no longer a "basket" of fries.. it's more like a "bushel".. which is where DD's postulate comes in; only Americans who've gotten bigger would require more food and bigger portion sizes.

It's not a "regular" soda anymore.. now it's a 5-gallon jug, etc. etc.

TM Lutas said:

I don't have a source for where you can get it but apparently teh Heinz people have been on the job.

http://thecondiment.com/twiceasmuch.html

Phelps said:

It's about waste. Some people use 2, some people use 3 packets. If you make it the same as eiher of those, then you would have a current pack's worth wasted.

Here's how the math works: the ketchup in the packet is worth about as much as the packet itself. That means that if someone uses a portion of that packet, it works out. A bigger packet, and the ketchup would be worth more than the package it is in, and the waste wouldn't be worth it when you multiply it by the 20 million (or whatever) packets of ketchup America goes through in a week.

Scale, my man. You gotta think in McDonald's scale. The same McDonalds that sells more pancakes than IHOP and more chicken than the Colonel.

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