I'd be a little more careful choosing my words if I were writing about a man mysteriously struck and killed by lightning.
The neighbors had been chatting outside around 6:30 p.m. about the upcoming hurricane season when Bennett, shirtless and in sandals, hiked up his shorts an inch and took three steps toward Thompson.He was smiling when the sky lit up with electricity.
The lightning bolt struck his head from behind, and yellow sparks formed inside his mouth, Thompson said.
Standing about 25 feet away, Thompson watched in horror as her friend — the most caring and energetic man she'd ever known — died without a word.
Right. The ads at the bottom of the page may also be in poor taste.
When the content of a web page is the reporting of one or more deaths (or a natural disaster or something), can ANY Google ads be in good taste? Whatever they show, they'll appear - quite accurately - be offering goods and services so as to make money off that kind of death, off a phenomenon that caused the death (or was related to it), or off death in general.
Yes.. the cold reaction of an Internet search engine's ad generator.
Brutal? Yes. Unexpected? No.