I've resisted buying an iPod or any of the various other portable music/video devices because I don't like the idea of paying for each song/video that I want to consume. Now that Microsoft is coming out with Urge and a buffet-style price scheme, I'm sure the rest of the industry will follow.
Using an appearance with Justin Timberlake, the Microsoft chairman debuted a new music service, Urge, to directly compete with the iTunes music store and interface. Urge launches with over 2 million tracks for purchase or as part of an all-you-can eat subscription, an option the iTunes music store doesn't have. The offering will include exclusive material from MTV, though it will not be compatible with iPods, which are currently the most popular MP3 player.
Combined with Vongo's buffet of movies, now we're getting somewhere.