I'm not exactly sure why, but it's amusing to me to read about flurries of ad campaigns for television networks, which are little more than ad campaigns themselves.

NBC executives refused to say how much they were spending to raise the network's profile this fall, other than that it was roughly a third more than what they spent last year at this time. (The popularity of "Desperate Housewives" and "Lost" on ABC last fall has been attributed in part to the network's targeted marketing, including dry-cleaning bags with the "Desperate" logo.)

One of the architects of NBC's strategy, John D. Miller, chief marketing officer of the NBC Universal Television Group, said the network had organized its priorities this year into two tiers. The first includes "Earl"; "E-Ring," a Pentagon drama; and "Surface," about organisms rising from the deep, which are each receiving more marketing support than any show last year. The second tier, also the beneficiary of heavy promotion, includes "Three Wishes," "Biggest Loser" and the Martha Stewart "Apprentice" offshoot.

I'm waiting for a show targeted at TiVo watchers.



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