Maybe with all the recently revealed questionable circulation numbers from dead-tree media, advertisers will lose their justified wariness of buying internet ads. As I've written before, improving technology will continue to undermine the shaky assumptions that modern ad-driven media is based upon; this, combined with low marginal costs, will eventually turn most forms of media into loss leaders for profitable services or goods producers.

NEW YORK (Reuters) - The U.S. Attorney's Office in New York asked for information from Time Inc. on so-called sponsored sales programs, such as courtesy copies of magazines given to doctors' offices or promotional copies for other uses, a source familiar with the matter said on Thursday.

A spokeswoman for Time Inc., which publishes 155 magazines including Time, Sports Illustrated and People, said the company was subpoenaed for information on its circulation practices but could not specify the scope or the direction of the federal prosecutor's investigation.



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