Everyone's getting into the business consulting game, including The Lego Group with their Lego Serious Play program. Described on the website as:

LEGO SERIOUS PLAY is an innovative, experiential process designed to enhance business performance. Based on research that shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, LEGO SERIOUS PLAY is an efficient, practical and effective process that works for everyone within an organization. Participants come away with skills to communicate more effectively, to engage their imaginations more readily, and to approach their work with increased confidence, commitment and insight.


The hand is connected to the brain. When personal desire drives you to learn something using your hands, a complicated process takes over that generates a powerful emotional charge. Using your hands "releases" thoughts that are stuck in your head. What you learn in the process of creating 3-D -- even 4-D -- metaphors sinks much deeper into your mind than what you would learn through mere words or two-dimensional imagery. Thoughts that are "built" tend to be expressed in greater detail and are more easily understood.

Sounds at least as useful as many of the "team building" exercises I've been involved with. Plus, you get to keep the Legos.

(HT: John Vescio.)

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