Bloggers need to learn to write more descriptive titles for their posts. I know it's tempting to hold back the key to your argument and unveil it triumphantly at the end of your essay, but most of the time that desire results in stupid headlines and wastes my time.

I'm not going to pick on anyone, but it should be obvious to any casual student of the blogosphere that most post titles are just filler. You have no idea how many times I've been scanning a blog and seen titles like:

"A surprising twist!"
"More of the same."
"A common mistake."

None of those titles tell me anything about the post, and they generally won't engender enough interest to make me wonder what the "twist" is, what's the "same", or what the "mistake" is about.

I don't have time to read a thousand words before even being able to tell if I'm interested in the topic you're writing about. Get to the point, right up front, and if I want to know more I'll read the rest. Otherwise I'm not going to care -- even when you finally deliver the clever punch-line.

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